Q1 2024 Performance of Top Consumer Finance Apps on iOS in Brazil

Sensor Tower's latest data provides insights into the performance of leading consumer finance apps on the iOS platform in Brazil for the first quarter of 2024. Here's a look at how these applications have been trending in terms of downloads, revenue, and weekly active users.

Splitwise saw varied revenue throughout the quarter, peaking at $6K in mid-February before dipping to around $3K by the end of March. Downloads showed a similar pattern, with a high of nearly 14K in the first week of January, then fluctuating before stabilizing at around 4K towards the quarter's end. Weekly active users remained relatively consistent, with a slight increase from 12K to over 12K.

TC: The Trader's Platform experienced a revenue high of roughly $1.8K in late February, with other weeks hovering between $500 and $1.3K. Download numbers ranged from a few hundred to a peak of 677 in early February. However, there was no available data on weekly active users.

YNAB had a revenue fluctuation with a high of $835 in mid-January and a low of $349 in mid-March. Downloads and weekly active user data were not available for YNAB during this quarter.

Money Pro: Personal Finance AR showed revenue numbers ranging from $280 to just under $1K. Downloads for the app were modest, with numbers generally below 30 per week and no downloads recorded in the first week of March. No data on weekly active users was provided.

Monefy: Money Tracker had revenues that varied between $179 and $610. Downloads started at just over 1K in the first week of January and saw a steady rise, reaching nearly 1K by the quarter's end. Weekly active users showed an upward trend, starting at 3.7K and growing to 4.3K.

This snapshot from Sensor Tower gives us a glimpse into the ebb and flow of the consumer finance app market in Brazil on iOS. For more detailed insights, Sensor Tower's platform offers in-depth analysis and data across various markets and app categories.